ORIGINAL THINKING®

Our Promise

The invention of the Original VELCRO^® Brand hook and loop fastener in the 1950’s has transformed the world and continues to inspire us today.

Our Story

Our story began in 1941 with a walk in the woods. Learn how this simple act helped create an iconic global Brand.

Success with NASA

Velcro Companies is one of a few that can say our products were on the moon in 1969. Learn how we played an integral role in that historic event and beyond.

Timeline of Innovation

We have a long and rich history of innovation. Learn about the many events and major milestones that helped shape who we are and continue to inspire us today.

The VELCRO^® Brand & Trademark Guidelines

The VELCRO^® Brand is loved around the globe and is a registered trademark in almost every country. To protect our trademark, it must be used properly at all times.

Innovation & Technology

Our ORIGINAL THINKING^® created hook and loop and became one of the most well known examples of biomimicry. We continue to create innovations that improve daily life.

Who we Are

We are the inventors of hook and loop. Our ORIGINAL THINKING^® continues to inspire us today as we challenge how things are done in order to find the best way to solve problems.